Consulting & Speaking
I base all my work on a practical application of academic research findings and methods. This way I can help my clients become early adopters of the latest ideas and findings in consumer co-creation. This is particularly useful in the areas of consumer marketing and new product development. Occasionally I also conduct research together with clients. This means the company benefits from a using rigorous scientific methods to find new relevant and useful knowledge, and I have the opportunity to conduct research that really matters to businesses.
I help my clients get actual co-creation going. This usually means I:
Help you decide whether consumer co-creation makes sense strategically for your company right now, and if it does, I help you decide who to co-create with.
Strategically align the consumer co-creation with the company’s other activities, plans and goals.
Run actual co-creation. I usually like to start small and think entrepreneurially about this. Once we know how it works for your company and your consumers we can scale it up.
Communicate the co-creation. I advise and help plan marketing your co-creation, as well as the co-created product or service.
Evaluate the co-creation (and use this to update the strategy as we continue to develop your co-creation).
Additionally I also:
Strengthen business development teams, particularly through strategy development and innovation processes. This often includes running:
Conduct market analysis.
Manage company monitoring and help companies make use of the insights strategically.
In practice, this often means I work with the business development team, preferably over a longer period of time to ensure real strategic development and implementation.
From large practitioner conferences to small company events, I give talks on co-creation in relation to a number of related aspects such as customer loyalty and innovation.
Mostly I give what I call a ‘crash course’ in co-creation to get everyone up to speed on what co-creation is, what it can be used for, how to do it, and what you should bear in mind. I mix theory and examples of what I and other firms have done in co-creation to give the audience a fuller picture of co-creation.
These talks can range from as little as 20 minutes to a few hours.
Before I returned to academia, I spent eight years working in marketing and advertising. Among other things, I was an account manager in digital advertising at e.g. Altogether Digital (now WCRS) and AKQA, and I served clients such as Nike Basketball, Littlewoods, NetJets and Nokia Siemens Networks. I was also the first marketing manager at Stockholm School of Entrepreneurship, and I ran the I2P Global competition (facilitating the commercialisation of academic research) for two years at the Royal Institute of Technology.