I do research and consulting in consumer co-creation.


Most of my time I spend doing academic research and teaching at Center for Consumer Marketing (CCM) and Center for Retailing (CFR) at Stockholm School of Economics (SSE). Everything I do here is grounded in consumer marketing, consumer behaviour, consumer psychology, open innovation and advertising. 

I enjoy doing practically relevant research on consumer co-creation. So no wonder that I like to share it through lecturing and consulting. This means I do everything from running crash courses in co-creation and strategic workshops, to helping companies move into consumer co-creation step by step.  



Learn about my research

My focus is on the importance of communication in co-creation; both the communication in co-creation and the communication of co-creation.

Hire me as a consultant/speaker

Companies can co-create in a number of different ways. I can help you plan, run, communicate and evaluate the co-creation.